Spotify, il futuro passa per la Borsa

Spotify si affaccia in Borsa al NYSE con una modalità anomala nel tentativo di dare stabilità al proprio valore per cercare solidità di lungo periodo. Spotify web player seeks fortune on the stock market. In difficult days for technological lists (storm caused by a series of circumstances such as the commercial war between the US and China, as well as the rumors tied to the self-production of Apple chips on Macs starting from 2020), the best known among the streaming services online music is preparing for a historic step with which to support the growth of its activities. However, this is a completely unusual landing at the NYSE. The difference compared to what has been done by other groups in the last few years is in fact the modality, which provides a direct offer ("direct listing") that therefore allows any applicants to be able to enter the property, and at the same time to any shareholders to be able to exit , thus monetizing all the risks so far taken up. This mode cuts off the big investment banks which, according to many analysts, is something important regardless of the name at stake: in the coming hours a new way of thinking about Wall Street will be scrutinized and the IPO of Spotify could therefore have a meaning much wider than the simple quotation of the group. The big banks will not have interest in this maneuver, but rather have all the interest so that it can not become a model imitated by other groups that intend to appear at the capitals of the financial market. Spotify comes out of years of great growth that have not yet delivered any real profitability to investors: the group is in constant loss, but at the same time synonymous with streaming all over the world: the value of the brand and the quality of service are elements proclaimed. Conversely, services such as Amazon Music are a threat to acquired dominance, which imposes a consolidation of activity and revenue. Who remembers what happened in past years, certainly can not but remember the attempt of those who, once detected the brand "Napster", tried to turn it into the first great service of streaming music at a fixed price model that today everyone recognizes in Spotify. Then the times were not ripe and the failure of the initiative was rapid. With Spotify the speech is different: the number of subscribers has grown immediately, after which attempts have begun to bring users to a Premium profile and at the same time (just the day before the IPO) all those who illegally accessed have been cut off to the platform. The listing will dilute the property, offering a way out to those who have bet their capital in the service and are now ready to lighten some of the load. The stated goal is not to see the value rise (today the company is estimated at approximately 25 billion dollars), but to kick off a path of stability that confirms the sustainability of the model in streaming, which confirm Spotify driving this revolution and that consolidate the relationships with the record companies, with which you will play a large part of the profitability of the service.